Having the quality time with Charlotte was so inspiring. When you hear her speak you realise why her brand is taking over the world the way that it is – she loves women and she genuinely just wants every woman to look the best possible version of themselves. It’s that simple and yet she makes it so utterly quick, fun and glamorous.
First on the agenda was an insight into her brand new, upcoming Magic Foundation. Charlotte told us that this product has been 5 years in the making, since before she even had investment into her brand.
Her inspiration was the fact that she had never quite found the perfect full coverage foundation and frankly needed it in her kit. She recalled shoots in which she would mix a little bit of everything to make her perfect full base and said that one of two things would happen. Either the full coverage finish would start to cake and dry out as the day went on, needing constant retouching, or the photos would look beautiful but the model in the flesh would have 6 inches of make-up on. These factors in mind, she began working with both skincare and make-up labs to create a formula that delivered a hydrating, full coverage finish and something to give that retouched finish to the everyday girl.
Now that she has it, she says, “I feel like I’ve given birth!”
Charlotte’s Magic Foundation is what she describes as a “new generation” hybrid of anti-ageing, full coverage foundation. What she said of existing full coverage foundations seemed true to me too; she finds that they can feel heavy, be drying, pull on the skin and definitely age the skin. Hers is a weightless, easy to buff formula that will flatter every age, skintone and skin concern. And she’s so confident in how great it is that her campaign images are before and after shots, completely unretouched.
Here’s what it covers and treats…
- Acne and Acne Scarring: minimises the production of sebum after 9 weeks
- Redness, Rosacea, Discoloration and Melasma: reduces production of melanocytes over tiem
- Mature skin: smoothes appearances of wrinkles in 1 hour and age spots reduced by 75%
And here’s what’s in it…
- Laricyl, a concentrated mushroom extract. Charlotte was laughing that this didn’t sound very glamorous but in French medical legend it was sought after as an elixir for longer life. It firms, tightens pores and hydrates the skin.
- Hyaluronic Filling Spheres to ensure that moisture is retained and the base stays hydrated all day, thus no drying or caking.
- Vitamin C (VC-IP) for anti-oxidant properties, great for those of us working in the city.
- An SPF 15.
For best application of Magic Foundation, Charlotte is releasing a brand new Magic Complexion Brush. You can also see her brand new Mini Miracle Eye Wand in this photo, but I’ll tell you about that in my next post…
This sits somewhere between the Tom Ford Cream Foundation Brush and the Real Techniques Buffing Brush, both of which I love. What this does is buffs the foundation into the skin, giving a flawless, air-brushed finish. Charlotte says this will work especially well for women with acne or rosacea because it won’t force foundation into the pores. It’s ridiculously soft and doesn’t pull or wipe products across the skin. This is coming out in September also and comes in at £45.
Personally I just think that what Charlotte does so well is listens to the women that use her make-up. I know from working on the shop floor that women love her Light Wonder foundation (which is also lovely for a fresh, dewy complexion) but that lots of women need to team it with added Retoucher (her concealer) to get a fuller coverage finish. I don’t know another brand that acts on feedback quite so personally, on a complete level and with no other motive but to help the women who love it.
I’ll show you my before and after on Instagram very soon!
Charlotte’s Magic Foundation will be available this September at £29.50.
You might also like to read: Charlotte Tilbury Christmas 2015