IT Cosmetics Your Skin But Better Foundation and CC Cream Comparison

As the UK and Ireland brand ambassador for IT Cosmetics, I’ve been eagerly awaiting the launch fo the new Your Skin But Better Foundation. I’ve been wearing it for a few weeks now and it is so lovely, but so incredibly different to the cult CC Cream, the base that I use every single day! This in mind, I figured lots of people are going to have questions about how the two compare, and I made this video to outline the differences between the two.

In this video I’ll show you both formulations, one on each half of the face. You’ll have a chance to see how differently they dry down, and also I’ll tell you a bit more about the differences in ingredients between the two.

I hope you enjoy, and if you have any other questions please feel free to message me on Instagram @RoseGallagher. In terms of choosing the right shade for you, feel free to reach out to @ITCosmeticsUKI on Instagram to ask for a colour match, or utilise the live chat function on the website.

Just so you know, I work with IT Cosmetics on an ongoing basis but this content was entirely created by me. Anything I’ve worked directly with them to create will live on their own channels, not mine.

Spotlight smoky eye using all IT Cosmetics

Today I’ve created a burgundy and gold smoky eye look using an old IT Cosmetics beauty book.

This technique is quick, easy and quite smudgy. If you want a smoky eye look that doesn’t need to be really neat and tidy, this one is for you.

IT Cosmetics Frequently Asked Questions

I work with one of my favourite brands, IT Cosmetics, as their brand ambassador across the UK and Ireland. I love this role because it allows me to bring the brand to life in lots of different ways. On their social media pages you’ll find me making tutorials, on their website I write editorial features, I represent them as their guest presenter on QVC UK and I also host a podcast with them, Conversations in Confidence, which is my favourite part of being their ambassador.

Any time you see me talking about IT Cosmetics on my personal Instagram page, @RoseGallagher, I’ve chosen to do so outside of my commitments with the brand. I naturally talk about them a lot because I love them, which is why I was asked to become their ambassador in the first place!

I get asked a lot of the same questions about IT Cosmetics, so I thought it would be helpful to create a quick Q&A with some suggestions and videos attached to it.

What shade am I in the IT Cosmetics CC Cream?
There are a number of options to help you decide.

  • Look at this tool on the Ulta Beauty website (the clearest option)
  • DM the @ITCosmeticsUKI Instagram page
  • Book an online consultation with one of the IT Cosmetics UK team
  • Visit findation.com, type in what you wear in another brand, and see what they advise you would be closest matched to in CC Cream based on that information
  • Visit any IT Cosmetics counter to try the product and take away a sample

Which CC Cream will be best for me out of the original, illuminating or matte?
This is really a question of personal preference. The original CC Cream in the silver tube gives a fresh, natural finish and has a gel-like texture. You can wear this alone for a dewy look, or set it with powder to make it more matte. The illuminating CC Cream in the pink tube is fundamentally like the original CC Cream but adds more luminosity to the skin, and has a pearly finish to it. Whether you wear this alone or set it with powder, it will always look luminous. The matte CC Cream in the turquoise tube has a velvety matte finish, and a slightly more mousse like texture.

Which CC Cream is best for me if I have oily skin?
The matte CC Cream is specifically designed with an oily skin in mind. However, you can use any of the formulas, and I would recommend setting with powder if you are prone to an oily complexion.

Is the illuminating CC Cream glittery?
No. It is definitely luminous and has a pearly finish to it, but it won’t leave sparkles on your face. The video I’ve linked below will show you all three textures on the skin to give you an idea of what they all look like.

How do I stop the CC Cream clinging to dry patches?
Though there is a cocktail of skincare within the CC Cream itself, I would recommend using a separate moisturiser underneath it.

How do I build coverage using the CC Cream?
Personally, I use 2-3 pumps of CC Cream every time I apply. Try using slightly more product than you usually would and always set it with some powder if you are trying to build coverage. If you use a brush to do your make-up, keep your foundation brush freshly washed, as this will help to prevent streaks when you are applying your CC Cream. Whether you use your hands or a brush, I’d recommend applying a thin layer all over the face, then adding a bit more coverage where you need it.

IT Cosmetics Skincare Guide

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Soft Smoky Eyes and Full Make-up in 10 Minutes Using All IT Cosmetics

As you know I’m their UK and Ireland brand ambassador, so I’m lucky enough to get a first hand look at everything in the range and I love sharing my favourite tips and products.

IT Cosmetics before and after

Hope you enjoy!

Products featured are press samples and I work with the brand on an ongoing basis.

IT Girl Beauty Book 2018

This Monday, we’re launching a brand new IT Girl Beauty Book on QVC UK and it is so lovely.

Here’s a sneak peek at what is inside…

Page 1: Complexion 

Contains three concealer shades, a full size Bye Bye Pores Pressed Powder (worth £25 when purchased individually) and a Bye Bye Pores Bronzing Powder.

It Cosmetics it girl beauty book 2018

It Cosmetics it girl beauty book 2018

Page 2: Lips and Cheeks 

Contains three lipstick shades, a full size Je Ne Sais Quoi Ombre Blush (worth £21 when purchased individually) and a NEW Hello Light Luminizer in Brilliant. This is much more golden than the cooler Radiance which we currently have in the UK.

It Cosmetics it girl beauty book 2018

It Cosmetics it girl beauty book 2018

Page 3: Eyes 

On the final page we have everything needed to create the perfect smoky eye. First up, one of the Eye Foundation shades. This is a slightly tacky eyeshadow primer, which holds all eye colours and prevents creasing or fading. Next, nine beautiful new shadows in a variety of shades and textures. Love Letter is my favourite shade, a foiled gold. And finally, a Superhero Liner and Brow Power Powder.

It Cosmetics it girl beauty book 2018

This entire book comes in at £48, but the Bye Bye Pores powder and the blush would come to £46 on their own, meaning that for £2 more you get everything in this collection!

It Cosmetics it girl beauty book 2018

Such brilliant value and an ideal Christmas gift idea.

It Cosmetics it girl beauty book 2018

The IT Girl Beauty Book 2018 launches this Monday 8th October on QVC UK.

www.itcosmetics.co.uk

It Cosmetics it girl beauty book 2018

IT Cosmetics: Its My Confidence Retreat at Foxhill Manor

The notion of confidence is at the heart of everything that IT Cosmetics does, and their mission is to instil confidence with all of their products. I was fortunate to visit the IT head office last year and met lots of their team from all parts of the business, and I truly believe that they all unite in this mission.

Unlike most events I go to which revolve around sharing beauty newness with fellow journalists in beauty, this was new and exciting for me because there were so many faces from different disciplines. I love meeting new people and I was so excited to hear different stories and journeys. Jake Jamie and I, the two Birmingham exports, took to the train and headed on our way.

Its my confidence it cosmetics

When we arrived at Foxhill Manor, our first task of the day was to take a dance class. Seen on Screen Dance travelled from London to teach us the Beyonce Run the World routine. Their energy was incredible and they took us from being completely shy to all bursting out of ourselves to perform.

Its my confidence it cosmetics

They also split us into groups and encouraged us to scream for one another, put the smoke machine on and a big fan, and made us all feel like Beyonce from head to toe. The IT girls had made us IT vest tops and trainers that said “werk it” for the class and we all felt like such a team in our matching outfits!

Its my confidence it cosmetics

After a celebratory drink or two we all took to our rooms wherein the IT girls had created something of a beauty treasure trail for us. On my bed were customised ‘Rose’ pyjamas ready for our night in.

Its my confidence it cosmetics

At my table was an IT Girl make-up bag filled with all of my favourite make-up essentials.

Its my confidence it cosmetics

To the right of my bed was a confidence candle and book, two little treats for night time, and to the left were the three new lipsticks ready for me to enjoy in the morning.

Its my confidence it cosmetics

Finally, in the bathroom, a complete confidence skincare regime ready to wash the day away.

Its my confidence it cosmetics

Our evening agenda gathered a unanimous sigh of relief from the whole party – we were having a big slumber party. Before we settled down, I wanted to really take in the country and went for a big long walk with Mel to enjoy the grounds and the huge moon that was out.

dormy house

Its my confidence it cosmetics

Every one of us down in our pyjamas, we took to an enormous living room to relax, eat burgers and nachos, and drink prosecco on tap while we chatted and got to know one another.

Its my confidence it cosmetics

Once dinner was through, we moved into a big cinema room complete with cosy throws, cushions and couches and piled in to watch Romy and Michele’s High School Reunion. As we relaxed popcorn and hot chocolate did the rounds. It was literally like a sleepover from a movie. We went to bed feeling full of love and with lots of new friends.

Its my confidence it cosmetics

This morning, seeing as we had spent this time bonding and sharing, the IT girls hosted a breakfast for us and wanted us to share our own confidence messages. We took to the breakfast room and were met with a long table, dressed with roses, and told to “find your face”.

Its my confidence it cosmetics

I was at the very head of the table, and Top Shelfie Illustrated had illustrated photos for each of us. Mine was of me and my special cat, Newby, who has not long passed away. I couldn’t believe our illustrations were from this girl, I already follow her on Instagram and I really love her work, and the thoughtfulness of the IT girls to include Newby in my photo just blew me away. I cried the moment I saw it.

Its my confidence it cosmetics

At breakfast, we all went round the table and shared our own special stories. I don’t want to share them because it was a private moment, but there were so many laughs and tears, I found the whole experience really moving.

Its my confidence it cosmetics

Afterwards, we all reconnected and I managed to speak to a few people who I didn’t get to yesterday, and by home time I felt that I’d managed to spend some time with everyone in the circle.

Its my confidence it cosmetics

foxhill manor

dormy house

In encouraging us to get to know one another and feel inspired by one another, the IT girls completely took us on a confidence journey. The logistics of the getaway were beautiful, and all of the thoughtful touches made everything so special, but what we really got from our trip was the luxury of time together and experiences shared. When I got home I spoke to my friend on the phone who said I had to write down everything I had experienced while it was fresh in my head, and truthfully this post has been something of a love letter for me, to remind me of the amazing night we all just had.

Its my confidence it cosmetics

I can not tell you how much I love IT Cosmetics. I’ve always said that their products are wonderful, but everything they stand for at the heart of their mission is what sets them apart. Jamie, their founder, has such a true love for celebrating real women and empowering them and it just shines through in every person that she finds to join her team and mission.

Its my confidence it cosmetics

Thank you Mel, Colby and friends old and new for the most special getaway ever. X

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